MANILA, Philippines — The countdown to Puregold’s much-awaited OPM Con Generations is officially underway, and music fans now have a chance to secure free concert tickets simply by doing their grocery shopping.
Beginning June 12, members of Puregold’s Aling Puring and Perks loyalty programs can redeem tickets to the star-studded music event through qualified single-receipt purchases made at participating Puregold stores nationwide.
Set for July 11 at the Araneta Coliseum, OPM Con Generations will unite some of the biggest names in Original Pilipino Music (OPM), including SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonara. The concert marks the third edition of Puregold’s annual “retailtainment” celebration, which combines shopping rewards with world-class entertainment.
“Every year, we look forward to seeing the excitement that OPM Con brings to our customers,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club, Inc. “We know that OPM is more than just music for many Filipinos—it is part of our identity, woven into our memories, milestones, and everyday lives.”
Hayagan-Piedad added that the experience begins long before concert day.
“Through our ticket redemption program, even a regular grocery trip can become the beginning of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them,” she said.
To redeem tickets, members must first secure a queueing number for their preferred ticket tier before shopping. The queueing number reserves a slot in a specific seating section, subject to availability. After completing their purchase, customers may proceed to the ticket redemption booth and present their Aling Puring or Perks card, queueing number, and official receipt to claim their ticket.
The minimum single-receipt purchase requirements are as follows:
- VIP Standing – ₱8,500
- Patron – ₱7,000
- Lower Box – ₱5,500
- Upper Box – ₱4,000
- General Admission – ₱2,500
- Obstructed Upper Box – ₱1,500
- Obstructed General Admission – ₱1,500
Each qualified transaction entitles a member to one concert ticket, with a maximum of two tickets per member for the entire redemption period. Should a member make more than two qualifying purchases, only the two highest-value transactions will be considered.
For VIP Standing and Patron sections, cash-ins to a P-Wallet account may also be used as proof of purchase for ticket redemption.
Puregold emphasized that all concert tickets are non-transferable and not intended for resale. Tickets obtained through unauthorized channels may be canceled, and holders may be denied entry to the event.
Minors who wish to attend must be accompanied by an adult ticketholder and submit a signed waiver upon entry to the venue.
Ticket redemption will be available at participating Puregold stores in Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Cubao and Fairview Terraces in Quezon City; Tayuman and Kalentong in Manila; Parañaque; Q. Plaza in Cainta, Rizal; and San Pedro, Laguna.
To extend the opportunity to fans outside Metro Manila, Puregold is also introducing a limited Regional Fan Pass initiative, allowing supporters from provincial areas and even overseas to sign up and avail of tickets while supplies last.
With ticket inventory expected to move quickly across all sections, customers are encouraged to visit participating stores early and secure their preferred ticket categories as soon as possible.
For updates and announcements, follow Puregold on its official social media platforms.
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