MANILA, Philippines — Original Pinoy Music (OPM) has long served as the soundtrack of Filipino life—capturing emotions, preserving memories, and reflecting the nation’s identity across generations. This July 11, Puregold is bringing that powerful connection to center stage as it mounts its biggest music event yet, OPM Con Generations, at the iconic Araneta Coliseum.
More than just a concert, OPM Con has evolved into Puregold’s signature retailtainment platform, showcasing the company’s innovative approach to blending retail, entertainment, and fan culture. Over the years, the event has become a gathering place for music lovers, where fandoms unite and generations connect through the songs that have shaped their lives.
Following two consecutive years of sold-out shows and viral fan moments, the much-anticipated annual spectacle returns with a star-studded lineup that celebrates the ever-evolving sound of Filipino music.
Leading this year’s roster are P-Pop supergroup SB19, acclaimed folk-pop band Ben&Ben, rising P-Pop sensation Alamat, rap powerhouse Flow G, hitmaker Skusta Clee, beloved rock outfit SunKissed Lola, and fast-rising all-female P-Pop acts G22, KAIA, and Xonara.
Adding to the excitement, Ben&Ben and Alamat will take the stage not only as performers but also as Puregold’s newest brand ambassadors, marking a milestone for their passionate fan communities, affectionately known as the “Liwanag” and “Magiliw.”
From arena-filling P-Pop performances and hard-hitting rap anthems to emotional sing-alongs and chart-topping hits, OPM Con Generations promises a night that celebrates the richness, diversity, and enduring appeal of Filipino music.
Since its launch in 2024, OPM Con has become one of the country’s most anticipated live entertainment events. Through Puregold’s unique ticket redemption program, ordinary grocery shopping transforms into an extraordinary fan experience, allowing loyal customers access to unforgettable live performances.
“Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”
Ticket redemption officially begins on June 12 across participating Puregold stores nationwide. Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt grocery purchases.
Available ticket categories include VIP Standing, Patron, Lower Box, Upper Box, General Admission, and Obstructed View sections, with corresponding minimum purchase requirements.
To make the event more accessible to fans outside Metro Manila, Puregold is also introducing a limited Regional Fan Pass initiative, giving provincial supporters an opportunity to secure tickets while supplies last.
As OPM continues to evolve and inspire new generations of listeners, OPM Con Generations stands as a celebration not only of music, but also of the communities, stories, and shared experiences that make Filipino artistry truly special.
For updates and announcements, follow Puregold on its official social media platforms.
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