Asian Multimedia star Alden Richards marked another milestone in his illustrious career as he was officially launched as the newest brand ambassador of Specialign Clear Braces, a groundbreaking orthodontic innovation under GAOC (Gan Advanced Osseointegration Center). The star-studded event was not only a celebration of a brand partnership but also a personal moment for Alden, who joyfully celebrated his birthday during the launch—expressing gratitude for his journey so far and optimism for even greater opportunities in 2026.
The highlight of the event was the unveiling of Specialign’s new face and the ceremonial contract signing, attended by GAOC CEO Dr. Steve Mark Gan and GMA Sparkle Executive Ms. Joy Marcelo. The moment symbolized a shared vision between brand and ambassador—one rooted in growth, authenticity, and confidence.
Alden Richards has long been admired as a symbol of perseverance and reinvention. From his humble beginnings to becoming one of the most respected names in Philippine entertainment, his journey mirrors Specialign’s mission: to empower individuals to embrace transformation and step confidently into new opportunities—starting with a brighter, more self-assured smile.
Why Specialign Clear Braces Stand Out
During the launch, GAOC doctors took center stage to emphasize the importance of good oral hygiene and introduced the key advantages, benefits, and safety features of Specialign Clear Braces:
- Virtually Invisible: Specialign clear braces are designed to be discreet, allowing users to straighten their teeth without the noticeable look of traditional metal braces.
- Comfort-Focused Design: Made with smooth, high-quality materials, Specialign minimizes irritation and ensures a more comfortable orthodontic experience.
- Advanced Technology: As one of the latest innovations in orthodontics available in the Philippines, Specialign uses precise treatment planning to deliver effective and predictable results.
- Safe and Dentist-Guided: Treatments are supervised by GAOC’s trusted dental professionals, ensuring patient safety, proper alignment, and long-term oral health.
- Confidence-Boosting Results: Beyond aesthetics, Specialign helps improve bite alignment and overall dental health—leading to healthier smiles and stronger self-confidence.
A Partnership Built on Trust
Alden shared how meaningful the partnership is to him, noting that Dr. Steve Mark Gan has been his trusted dental partner for over a decade. This long-standing relationship made his role as Specialign’s ambassador even more personal and authentic.
“Specialign is the latest innovation in teeth braces available in the country. I’m excited to be part of this campaign in elevating Filipinos by giving them perfect smiles every day. Kapag maganda ang ngiti natin, it gives us confidence to face the world,” Alden said.
He also expressed deep gratitude to GAOC and the entire team for their trust and support, calling the collaboration a shared commitment to helping Filipinos smile with confidence.
With Alden Richards as its new face, Specialign Clear Braces reinforces its promise to deliver safe, modern, and confidence-boosting orthodontic solutions. More than just a dental treatment, Specialign represents a journey—one that begins with a smile and leads to greater self-assurance, opportunities, and success.
As Alden celebrates another year of life and looks ahead to the future, his partnership with Specialign sends a clear message: when you invest in your smile, you invest in yourself—and the world smiles back.
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