The sparkle of the crown just met the spirit of play.
In a dazzling announcement held at The Peak, Grand Hyatt Manila, PlayTime — the Philippines’ leading PAGCOR-licensed online entertainment platform — officially revealed its partnership with the Miss Universe Organization as the Major Sponsor and Official Journey Partner of the 74th Miss Universe pageant.
This milestone collaboration promises to redefine how fans around the world experience the most prestigious beauty competition. As the Official Journey Partner, PlayTime will accompany the candidates’ journey — from preliminary events all the way to the grand coronation night — offering audiences exclusive content, behind-the-scenes stories, and special digital activations designed to bring fans closer than ever to the heart of the competition.
“More than a pageant, Miss Universe is a movement that celebrates diversity, empowerment, and purpose,” said Krizia Cortez, PlayTime’s Director of Public Relations. “Each candidate carries the power to inspire, to unite cultures, and to redefine what it means to lead with authenticity and courage. Through this partnership, PlayTime aims to amplify those voices and revolutionize entertainment by celebrating women of impact.”
A Fresh Lens for Pageant Enthusiasts
This year’s Miss Universe is already generating buzz, with new country debuts, returning queens, and a promise of a spectacular production that will unfold on November 21, 2025, at the Impact Challenger Hall in Nonthaburi, Thailand. Through PlayTime’s innovative storytelling, fans will experience the pageant like never before — seeing each delegate’s preparation, advocacy, and personal journey through a more intimate and engaging perspective.
For millions of pageant lovers, Miss Universe 2025 will not just be an event — it will be an immersive experience that celebrates beauty, culture, and purpose on a global scale.
A Queen’s Journey Begins at Home
Back in the Philippines, the excitement has already begun. On May 2, 2025, the SM Mall of Asia Arena witnessed the crowning of Ahtisa Manalo of Quezon, who triumphed among 66 hopefuls to become Miss Universe Philippines 2025. Despite a dramatic stumble during her evening gown walk, Manalo’s grace and resilience won hearts — a true embodiment of what the Miss Universe movement stands for.
Bridging Cultures Through Entertainment
For PlayTime, this partnership is more than a corporate collaboration — it’s a cultural bridge. Operating under PAGCOR, the platform continues to expand its reach through purpose-driven partnerships that highlight global unity, empowerment, and entertainment.
With PlayTime stepping into the Miss Universe spotlight, the stage is set for a fusion of glamour, innovation, and global connection. The alliance ushers in a new chapter — one where beauty meets technology, empowerment meets play, and fans become part of the journey like never before.
As the countdown to Miss Universe 2025 begins, one thing is clear:
PlayTime is redefining how the world plays, connects, and celebrates beauty that inspires.
#PlayTimePH #PlayTimeNa #The74thMissUniverse #MissUniverse2025
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