Quezon City, Philippines — The spotlight shone a little brighter at Seda Vertis North as Kyowa, one of the Philippines’ most trusted home appliance brands, officially welcomed actress, culinary star, and Filipino kitchen icon Judy Ann Santos-Agoncillo as its newest endorser.
The launch event, themed “Tiwala Ako sa May K,” was more than a brand partnership reveal — it was a warm reunion of shared values: family, authenticity, and everyday Filipino excellence.
Known not only for her award-winning acting career but also for her passion for cooking, Juday expressed excitement about representing a brand that has long been part of her home life.
“I can still make something out of the living na pinag-aralan ko… everything they eat from Angrydobo, it came from my heart,” she shared, reflecting on her culinary journey with pride.
Real Moments, Real Kitchens
While many celebrities show only perfection, Juday delighted the audience with honest and humorous stories from her kitchen — from almost losing an eyebrow during a cooking mishap (“Kilay is life!” she jokingly exclaimed) to discovering she was stirring an empty pot after hours of puyat.
She even proudly showed her “oven scars,” which she calls her “badges of honor in the kitchen,” symbolizing passion, patience, and the need for trusted tools like Kyowa appliances.
The Rice Cooker Love Story
When asked which Kyowa appliance is her everyday essential, Juday’s answer drew laughter and nods of agreement: the rice cooker.
She shared how she brings it along during overseas trips for her kids’ activities, ensuring they still enjoy home-style meals no matter where they are.
“Rice is life!” she declared, adding that a good rice cooker is every Filipino household’s unsung hero — “iiwan mo lang, pagbalik mo perfect na ang kanin.”
To showcase the partnership in action, Juday prepared her signature Black Sesame Pulvoron Halo-Halo, thrilling guests as she effortlessly blended creativity and comfort using Kyowa’s lineup of reliable appliances.
According to Kyowa executives present at the launch — Mr. Nathanael Ong (President), Eugene Go (COO), and Mary Jane Buencamino (Talent Manager) — Judy Ann embodies the very essence of Kyowa: dependable, practical, and full of heart.
With her influence spanning generations, Kyowa believes Juday will inspire more Filipino families to embrace quality products that turn everyday moments into memories.
As Kyowa continues to champion every household’s needs, the brand is confident that its partnership with the Queen of Filipino Cuisine and Television marks a new era of “Panalo sa Bahay” living.
In the Filipino home, trust is everything — and with Judy Ann Santos now part of the Kyowa family, more households can proudly say:
“Tiwala Ako sa May K.”
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