Vivo is a
global brand known for its selfie-centric smartphones which represents the
brand’s mission of empowering self-expression of the next generation. It
features the most advanced technologies, not only to the cameras but to all
aspects, from photo shooting to display, helping media-savvy and social media
devoted consumers to capture and enjoy their most significant moments. In the Philippines,
Vivo places third in the most popular smartphone brand with at least 1.1
million users and 5,200 stores an counting nationwide. On a global scale, there
are already about 200 million Vivo users in 2017. Vivo attributes its success
to its innovative spirit and topnotch marketing strategy. With all these facts
in place, it is no wonder that a lot of today’s most stylish local celebrities
chose to support Vivo.
The biggest names in showbusiness are proud
ambassadors of Vivo
Before the introduction of local brand
endorsers, NBA superstar Stephen Curry signed up as Vivo’s biggest ambassador September
of 2016. Locally, Vivo Philippines welcomed dancer, model, and actor McCoy De
Leon and one of the top lifestyle blogger in the Philippines Verniece Enciso
two months later in November.
Mccoy Deleon and
Verniece Enciso with Vivo Brand Driector Annie Lim, Vice President Hazel Bascon
and CEO Ted Shone
In September 2017, during the grand launch of the Vivo V7+, Vivo
introduced their newest brand endorsers headlined by showbusiness royalty in
the Philippines to date: Kathryn Bernardo and Daniel Padilla. The other brand
endorsers are Maymay Entrata, Pinoy Big Brother Season 7 Big
Winner and teen queen star Barbie Forteza, Heartthrobs Inigo Pascual and Tony
Labrusca and Soul Supreme turned Vivo Family member KZ Tandingan. Boyband PH are
also one of the brand’s most influential endorsers composed of Joao Constancia,
Niel Murillo, Tristan Ramirez, Russell Reyes, Ford Valencia. The Voice Kids
runners-up Sassa Dagdag and Darren Espanto, Pinoy Big Brother alumna Maris
Racal, Kisses Delavin, and Loisa Andalio, Instagram sweetheart Sue Ramirez,
singer-song writer TJ Monterde, child star turned telenovela star Andrea
Brillantes, The Voice alumnus Jason Dy, Star-struck Kids discovery Paul Salas,
comical, rising star Chiena Filomino, model Kira Balinger, and sexy DJ Ashley
Rivera were also unveiled as influencers late last year during the V7+
unveiling. For the year of 2017, Vivo accumulated 27 local endorsers.
Inigo Pascual takes a selfie with other Vivo endorsers and Vivo executives during the grand launch of the Vivo V7+ at the Marriott Grand Hotel
Marketing Strategy with Vivo
With
the famous names included in its Vivo Family, Vivo has a surefire spot in
positive brand presence. Vivo has
dominated the smartphone limelight for some time now and with the impressive
names in the Vivo Family, the brand should very well expect a meteoric rise to
greater heights. As such, Vivo leveraged on this benefit by launching several events
involving their endorsers.
One
of the most successful is Popssss, an online music program that is part of
the roster of shows of ABS-CBN’s One Music PH. Popssss, powered by Vivo
Philippines, featured fresh and seasoned talents in the local music scene.
Popssss, which launched in February of 2017, featured former child star and now
soap opera star and recording artist Alexa Ilacad in its successful pilot
episode with Vivo endorser Inigo Pascual hosting the program.
Tony Labrusca shares a selfie with Inigo Pascual during an episode of Popsss
Another one of the biggest collaboration work
Vivo Philippines entered into was the Mega Fashion Week in October 2017 with
Mega Magazine. As co-sponsor of the event, Vivo bagged the spotlight for some
of its brand endorsers in the glitzy fashion affair. Part of the pre-event gala of the Mega Fashion Week was
Verniece Enciso, fashion and lifestyle blogger. At the launch night, Vivo as
co-sponsor presented a MEGA Fashion Film on Vivo Family headliner and Mega
Magazine cover girl Kathryn Bernardo. The trendy opening party, with the
biggest names in the fashion industry in attendance, plus a reunion of the
MakingMEGA stars will all be captured using no less than the Vivo V7+
clearer-selfie, perfect shot smartphone. At the Fashion Show event in October
28, Vivo endorser Kisses Delavin will be gracing the MEGA Fashion Week catwalk.
Kisses Delavin was one of the headliners during the Vivo sponsored Mega Fashion Week
A fun, lighthearted online show is the Vivo
Exclusive episodes where Vivo influencers were asked to do fun challenges. Darren
Espanto’s marshmallow challenge, which earned 96,000 views, involved Darren
fitting as much marshmallow in his mouth while Boyband PH reveal each other’s
secrets in Vivo Exclusive’s Name Drop episode. McCoy De Leon answered “kilig” questions
“fished” from a fish bowl to the delight of fans which garnered 76,000 views to
date.
Mccoy De Leon and Darren Espanto, who won people’s hearts
during a Vivo Exclusive episode, show of their Vivo phones
Lastly, fans were thrilled with Inigo Pascual’s
successful Para Saýo Thanksgiving Concert in December 1, 2017 at the Music
Museum while McCoy De Leon and on-screen partner Elisse Joson had a mini
concert cum album launch November 25, 2017 at the SM Skydome.
Mcclisse concert at SM Skydome
InigoPascual Concert at Music Museum with Maris Racal and
KZ Tandingan
For inquiries about Vivo, Visit the Vivo website at www.vivo.com/ph or check out their Facebook (https:www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/) and Twitter (https://twitter.com/vivo_phil) accounts.
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