Moscow, Russia, 2 December 2017 – As
an official FIFA World Cup Sponsor, Vivo, a young leading global smartphone
brand, reveals the special edition handset created for the 2018 FIFA World Cup
Russia and has specially created the FIFA World Cup edition handset for FIFA
staff at the tournament. 32 teams have booked their places at the tournament,
and the Final Draw was held on 1 December at the State Kremlin Palace in
Moscow.
Custom-made Vivo Smartphone for FIFA made an appearance
The Draw attracted much attention
since it impacts the performance of each participating team at the 2018 FIFA
World Cup Russia. As a milestone event before the start of the tournament, the
Draw was attended by high profile guests, government officials and FIFA
representatives, as well as accredited media and the proud members of the FIFA
Commercial Affiliates.
As a part of this historical and
unique moment, a brief ceremony was held ahead of the Draw for the handover of
the customized Official Smartphone of the 2018 FIFA World Cup Russia.
Continued commitment in bringing the Vivo experience to more
consumers around the globe
The partnership with FIFA is one of
many to help Vivo reach more young people globally, especially among fans of
large sporting events. As a part of the cooperation between Vivo and FIFA, Vivo
will continue to initiate several fan activities and activations to translate
the passions and fun of sports to fans. This will continue to lay a solid
foundation for Vivo to further explore and establish a leading position in
overseas markets.
In October, Vivo announced its
expansion plan into new markets including Taiwan, Singapore and Russia.
When the 2018 FIFA World Cup
kicks-off, FIFA staff will be relying on the special edition Vivo handset to
help deliver the most anticipated football event in the world. The partnership
with FIFA strongly connects Vivo’s creative, joyful, and international brand
image with consumers all over the world.
About Vivo
A young global smartphone brand focusing on
introducing perfect sound quality and ultimate photography with cutting-edge
technology, Vivo develops dynamic and stylish products for passionate young
people. Vivo makes stylish smartphones with cutting-edge technology accessible
to young people and professionals around the world. We now have close to two hundred
million users to date and is one of the preferred brands of young people around
the world. As the exclusive smartphone sponsor of the 2018 and 2022 FIFA World
Cup, Vivo believes in the importance of encouraging young people to embrace
self-expression and an energetic lifestyle.
According to Counterpoint’s latest research, Vivo
was the fifth largest smartphone brand globally in 3Q 2017, capturing a market
share of 7.1%. Out of the top 5, Vivo observed the highest year-over-year
growth of 32% in global shipments.
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