From dancing on television to becoming one of the country’s most recognizable hosts, Jackie Gonzaga, popularly known as “Ate Girl,” takes on a new and exciting milestone as the newest Ginebra San Miguel Calendar Girl for 2027.
Ginebra San Miguel Inc. (GSMI) officially unveiled Jackie during a traditional harana-inspired media launch at Diamond Hotel Manila, celebrating not just her beauty but also the personality, confidence, and individuality that have made her a familiar face among Filipino audiences.
Dubbed “Sulyap” (Glimpse), the campaign offers a closer look at the woman behind the television personality through six captivating calendar layouts, each highlighting a different side of Jackie—from the energetic performer and adventurous traveler to the confident, fitness-loving woman who also appreciates quiet moments away from the spotlight.
For Jackie, being chosen as the next Ginebra Calendar Girl is nothing short of a dream come true.
“It was like fantasy turned into reality,” she shared, describing her excitement upon receiving the news. She also considers the opportunity empowering, saying that being featured on a calendar cover is an experience that makes a woman feel confident and proud of herself.
Jackie first entered the entertainment industry in 2015, making her mark as a dancer before becoming a popular television host. Through the years, her natural charm, infectious energy, and unfiltered personality have helped her build a strong connection with audiences.
Now, she adds another remarkable achievement to her growing career, joining a prestigious roster of women who have graced the iconic Ginebra San Miguel calendar.
SIX SIDES OF JACKIE
The six calendar layouts reveal different dimensions of Jackie’s personality while featuring brands under the GSMI portfolio.
For the flagship Ginebra San Miguel brand, Jackie goes back to her roots as a dancer, showcasing her strength, grace, and confidence through striking dance pole poses. The concept pays tribute to the passion, discipline, and determination that helped shape her career.
Her fun-loving and outgoing personality takes center stage in the GSM Blue layout, which captures her in a vibrant party setting.
Meanwhile, her adventurous side shines through travel-inspired concepts. Against the beautiful backdrop of Bohol, Jackie embraces her love for exploring new destinations in the Vino Kulafu layout. A sun-kissed beach setting highlights her carefree and playful personality for the GSMI white spirits portfolio.
There’s also a more intimate side to Jackie, as one layout captures her enjoying a relaxing moment in her bedroom, reflecting the sophistication and refined character of GSM Premium Gin.
Completing the collection is the Primera VIP layout, which showcases her dedication to fitness, wellness, and self-improvement in a gym setting.
Together, the six concepts present a more personal glimpse into Jackie’s life, proving that there is more to her than the fun and energetic personality viewers have come to know on television.
A NEW MILESTONE FOR ATE GIRL
Beyond the stunning photographs and glamorous production, Jackie sees her new role as a meaningful milestone in her personal and professional journey.
“This is one experience that would really make a mark in my life,” she shared. “Not everyone is given the opportunity to do this, and I am one of the lucky few. And for that, I am extremely grateful.”
GSMI AVP for Marketing Ron Molina said Jackie was chosen because of her genuine connection with audiences and the qualities she represents as a modern Filipina.
According to Molina, while people recognize Jackie for her infectious energy and natural charm on television, there are many other passions, aspirations, and stories worth discovering.
Through the Sulyap campaign, Ginebra San Miguel hopes to celebrate women who embrace their uniqueness, know their worth, and confidently express who they truly are.
JOINING AN ICONIC LINEUP OF WOMEN
Since 1988, the Ginebra San Miguel calendar has featured some of the country’s most celebrated actresses, beauty queens, models, and entertainment personalities.
Jackie now joins an impressive lineup that includes Marian Rivera, Anne Curtis, Solenn Heussaff, Miss Universe 2015 Pia Wurtzbach, Yassi Pressman, Julie Anne San Jose, and Sue Ramirez.
With her vibrant personality, undeniable stage presence, and growing career in entertainment, Jackie brings her own distinct charm to the celebrated tradition.
More than a celebration of beauty, the 2027 Ginebra San Miguel calendar is a reminder that confidence comes from embracing every side of who you are.
And through Sulyap, audiences are invited to discover a different Jackie Gonzaga—one glimpse at a time.
For more information, visit Ginebra San Miguel’s official social media pages.
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