DUBAI, UAE – More than just marking 75 years of service, LBC Express is celebrating the people, stories, and meaningful connections that have shaped its journey with Filipinos around the world, particularly the Filipino community in the Middle East.
As the company enters its 76th year, LBC continues to bring Filipinos closer through its 75th anniversary anthem, now featured in a special music video produced by Diverse Events in collaboration with Urban Grid Group. The video brings together rising P-pop group 1st.One and members of the Filipino communities in the UAE, Saudi Arabia, Kuwait, Qatar, and Bahrain.
Featuring familiar faces, shared experiences, and heartfelt moments, the music video goes beyond commemorating a company milestone. It serves as a tribute to the generations of Filipinos who have trusted LBC to connect them with their loved ones, wherever life takes them.
WATCH THE MUSIC VIDEO:
https://youtu.be/8JR3QdfhjwI?si=aW9Z3LjPuVph8D2R
At the heart of the project are the people who have been part of LBC’s journey through the years. With the participation of its brand ambassadors, partners, and customers, the campaign highlights the strong relationships the company has built within Filipino communities across the Middle East.
It also celebrates the resilience, unity, and enduring Filipino spirit that continue to bring people together despite the distance.
For LBC, reaching its 75th anniversary is not simply about looking back at its achievements, but also about recognizing the people who have made its journey possible.
“Throughout the years, the Filipino community has been at the heart of LBC’s journey. Their trust and unwavering support have inspired us to keep moving forward, even through these challenging times. As we enter our 76th year, we remain grateful for the opportunity to serve our fellow Filipinos in the Middle East. Their resilience, strength, and continued belief in LBC inspire us to remain committed to connecting families and communities, wherever they may be,” said Mark Agalo-os, Vice President of LBC Middle East Operations.
Adding a fresh and youthful touch to the anniversary campaign is 1st.One, whose participation as LBC Middle East’s brand ambassador brought the brand closer to a new generation of Filipino audiences.
The collaboration also reflects the growing influence of P-pop and its ability to unite Filipinos through music, culture, and shared experiences.
“It was a privilege for Urban Grid Group to be part of LBC Middle East’s 75th anniversary campaign and to bring 1st.One on board as its Brand Ambassador. Seeing the group connect with the Filipino community through this campaign has been truly meaningful. We hope that 1st.One continues to receive the same warmth, encouragement, and unwavering support from Filipinos across the Middle East as they pursue their journey as a rising P-pop group,” said Sherill Timan, Founder and CEO of Urban Grid Group ME.
The anniversary celebration doesn’t stop with music. As part of its continued efforts to reach more Filipinos across the region, LBC is also bringing back LBC Truck ni Kabayan, featuring exciting community activities and exclusive cargo offers. The initiative aims to make LBC’s services more accessible while giving overseas Filipino workers (OFWs) more opportunities to connect with the brand in their respective communities.
Filipinos in the Middle East are encouraged to follow the official LBC Express page for announcements and updates on upcoming schedules and activities in their areas.
As LBC moves into its 76th year, its commitment remains the same: to stay connected with Filipinos, support their journeys, and bring families closer no matter how far apart they may be.
Because for LBC, every package carries a story, every connection matters, and every journey is worth celebrating.
LBC Express. We Move with You.
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