A founder’s renewed leadership marks an exciting new era for the beauty and wellness company, fueled by resilience, purpose, and a continuing mission to empower women.
MANILA, Philippines — Every great brand begins with a dream. But what makes that dream extraordinary is the courage to keep believing in it, even when the journey takes unexpected turns.
For Miss Wiji Esguerra-Ragasa, founder of LKS Beauty and Wellness, the next chapter is not simply about taking the reins of a growing company. It is about returning to the vision that started it all, embracing new possibilities, and proving that a woman’s greatest strength lies in her ability to rise, reinvent, and lead.
On November 8, 2026, LKS Beauty and Wellness officially unveiled an exciting new direction as Wiji prepares to assume full leadership and responsibility for the company’s management, operations, and future development beginning November 9.
At the center of this new beginning is the woman who started it all — a businesswoman, philanthropist, and entrepreneur whose story reflects determination, courage, and an unwavering belief that dreams are worth pursuing.
A Woman with a Vision, A Founder with a Purpose
Established on March 15, 2024, LKS Beauty and Wellness was born from Wiji’s desire to build more than just a beauty and wellness business. Her vision was to create a brand that would make beauty and wellness accessible while opening doors of opportunity, particularly for women who aspire to become more confident, independent, and empowered.
Her journey, however, was not without challenges.
A former celebrity chef on ABS-CBN’s Umagang Kay Ganda in 2016, Wiji has experienced different chapters in her professional and personal life. Through every challenge, she learned an important lesson: circumstances may change, setbacks may come, but they should never determine how far a person can go.
That philosophy became part of the foundation of LKS Beauty and Wellness.
Now, as she steps into full leadership once again, Wiji is bringing that same determination to the forefront, ready to strengthen the company’s foundation and transform her original vision into an even bigger opportunity.
“This is a very meaningful day for me. LKS Beauty and Wellness started with a dream — to build a business that would not only offer beauty and wellness products but also inspire and empower people, especially women, to believe in themselves and their capabilities,” Wiji shared.
She added that the challenges she encountered along the way only strengthened her resolve to continue pursuing what she believes in.
A New Chapter, A Grateful Goodbye
The company’s transition also marks the conclusion of its partnership with actress and entrepreneur Kiray Celis, whose contractual engagement will end on December 1, 2026.
Kiray became part of the LKS journey in January 2025, taking on the role of CEO and exclusive endorser of its product lines. Her involvement helped introduce the brands to a wider audience during nearly two years of collaboration.
As Kiray prepares to focus on her pregnancy, family, and other personal priorities, the company respects her decision not to renew the partnership.
For Wiji, this moment is an opportunity to look back with gratitude rather than regret.
“Kiray has been an important part of our journey. I am genuinely grateful for the time, commitment, and trust she has given LKS Beauty and Wellness. I respect her decision and wish her nothing but happiness, success, and a safe and healthy delivery,” she expressed.
Wiji also emphasized that the transition should be seen as a natural business development rather than a conflict, recognizing that partnerships evolve and that every person who becomes part of a company’s journey contributes something valuable to its growth.
It is a graceful close to one chapter, making room for another.
Introducing WiJi OTG Brands: A New Identity, A Renewed Vision
Perhaps the most exciting development is the introduction of WiJi OTG Brands, which will serve as the new brand identity for the product portfolio previously promoted under Kiray’s Brands, subject to the completion of applicable brand ownership and intellectual property arrangements.
The portfolio includes:
- Hello Bloom
- Hot Babe
- Day-Li
- Skin Vibe
Under Wiji’s leadership, the company is looking toward stronger product development, more focused marketing strategies, expanded distribution opportunities, and a more distinctive brand identity.
The transition represents more than a change in name. It signals the founder’s commitment to bringing the business closer to its original purpose while exploring fresh opportunities for innovation and growth.
“This is not simply a change in leadership or branding. It is an opportunity to renew our vision, strengthen our foundation, and bring our products to more people. I believe that every new chapter comes with new opportunities,” Wiji said.
With WiJi OTG Brands, the founder is setting her sights on a future where the company’s products and business opportunities can reach more consumers while keeping its founding values at the heart of its operations.
Beyond Beauty: Empowering Women to Believe in Their Dreams
What makes Wiji’s story particularly inspiring is that her ambitions extend beyond building a successful business.
For her, entrepreneurship is also about creating possibilities for others.
She believes that women should never allow life’s difficulties, disappointments, or unexpected circumstances to convince them that their dreams are beyond reach. Instead, every setback can become a reason to become stronger, wiser, and more determined.
Her message to aspiring women entrepreneurs is simple but powerful: believe in your abilities, learn from every challenge, and never stop moving forward.
It is a message that resonates with the very foundation of LKS Beauty and Wellness — a company built on the belief that beauty, wellness, confidence, and empowerment can go hand in hand.
The Best Is Yet to Come
As LKS Beauty and Wellness embraces this new era, Wiji Esguerra-Ragasa is stepping forward not simply as the founder who started the business, but as the leader determined to shape its future.
Her story is a reminder that sometimes, moving forward means returning to the very dream that inspired you in the first place — only this time, with greater experience, renewed courage, and a clearer vision of what is possible.
The journey that began on March 15, 2024, continues to evolve. With Wiji at the helm and WiJi OTG Brands opening its doors to new possibilities, the company is ready to write another chapter defined by ambition, innovation, and purpose.
And if there is one message behind this new beginning, it is that a dream does not lose its power simply because the journey changes.
Sometimes, the most beautiful chapter begins when a woman decides to take the lead again.
This is LKS Beauty and Wellness. This is WiJi OTG Brands.
A NEW CHAPTER. A NEW VISION. THE SAME COMMITMENT TO EMPOWERING WOMEN.
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