Puregold’s “hakot” legacy hit a whole new stride in Cavite as the Puregold Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase of speed, grit, camaraderie, and panalo.
More than 4,000 runners showed up for the much-anticipated event, competing in teams and individually while enjoying the signature “hakot” moments that have become synonymous with the Puregold running experience.
The Southern Luzon leg, part of the nationwide Hakot Relay series, also marked the launch of Puregold’s first-ever 8K Individual Challenge, giving solo runners a new opportunity to test their endurance and push their limits.
Around 500 runners took on the full 8-kilometer course, proving that the Hakot Relay is not just about racing with a team but also about personal achievement and crossing the finish line stronger than ever.
The rest of the participants competed in the signature Hakot Relay, where runners formed teams and raced through the course while collecting grocery items along the way.
The difference was clear: the Hakot Relay was a team effort that required strategy and coordination, while the new 8K Individual Challenge put solo runners to the test as they tackled the longer distance entirely on their own.
“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the ‘hakot’ mechanic adding a playful and uniquely Puregold twist to the race. Being part of the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a shared panalo experience,” said Ivy Hayagan-Piedad, Puregold Senior Marketing Manager.
Participants kicked off the event with a pre-race warm-up before heading to the starting line and completing their respective courses within the prescribed cut-off times.
After crossing the finish line, runners collected their race-day rewards and explored sampling booths featuring participating brands. Sponsor-led stage activities and an awarding ceremony capped the festivities.
Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag. Meanwhile, a special surprise awaited the solo 8K finishers: they had the chance to roll their grocery loot home in a finisher’s grocery cart wagon.
“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”
With more than 4,000 runners joining either as teams or solo competitors, the South Luzon leg expanded the Hakot experience while keeping its most coveted reward intact: you race to the finish line—and go home with groceries, too.
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