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Puregold’s wildly popular Hakot Relay, now a three-leg nationwide series, brings its much-awaited Southern Luzon leg to Vermosa Sports Hub in Imus City, Cavite, this time introducing its first-ever 8KM Individual Challenge.


The Hakot Relay drew thousands of participants during its inaugural run with its uniquely Filipino twist. Instead of focusing solely on speed, teams took on Puregold’s trademark “hakot” portion before crossing the finish line with medals and hefty grocery hauls.


The concept quickly became a hit among families, friends, and running communities, paving the way for its continued success.


Set for September 19, this year’s Southern Luzon edition marks the event’s most ambitious expansion yet, offering runners even more excitement and challenges to look forward to.


A New Challenge for Solo Runners


The new 8KM Individual Challenge is designed for qualified participants looking for a tougher test of endurance.


While the Hakot Relay celebrates teamwork and shared strategy, the new format puts the spotlight on individual athletic performance while preserving the event’s rewarding finish.


With both categories taking place on the same day, the Cavite race offers runners twice the fun and double the challenge.


For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the newly introduced 8KM Individual Challenge is designed to keep pace with the growing Hakot Relay community while enhancing the overall race experience.


“The response to Hakot Relay has encouraged us to keep innovating with every edition,” she said. “This is our first Southern Luzon leg, and we want to introduce an exciting challenge while staying true to the experience that runners have come to know and enjoy.”


“We hope the new 8KM Individual Challenge gives more people an opportunity to test themselves while still being part of the panalo energy that makes Hakot Relay special.”


More Rewards at the Finish Line


Every registered runner will bring home a customized race kit featuring an event singlet, race bib, and finisher’s medal.


Hakot Relay participants will also receive a Grocery Sling Bag and Finisher’s Grocery Bag, while finishers of the new 8KM Individual Challenge will receive a Finisher’s Grocery Cart and other exclusive prizes.


With the addition of the 8KM Individual Challenge, the Southern Luzon leg marks the biggest evolution of the Hakot Relay since its debut.


By offering another way to participate while maintaining the traditional relay format, Puregold continues to expand the event without losing the teamwork, excitement, and community spirit that have defined Hakot Relay from the beginning.


Whether runners choose to conquer the course with teammates or take on the new solo category, race day promises generous take-home rewards and the signature Puregold Hakot Relay experience.


Stay in the loop: Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter and @puregoldph on TikTok.


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