MANILA, Philippines — Behind every successful brand is a story, and for Beautéderm founder Rhea Tan, the launch of Beautéderm Parfums is more than just expanding into the fragrance industry—it is a celebration of friendship, loyalty, and lasting relationships.
The highly anticipated launch of Beautéderm’s newest perfume line became a meaningful gathering of family, friends, celebrity ambassadors, media partners, and loyal supporters who have witnessed the brand’s incredible journey. Leading the campaign as brand ambassadors are real-life power couple Sunshine Garcia and Alex Castro—two personalities whose relationship with Rhea Tan goes far beyond endorsements and business deals.
During the launch, Rhea shared how Alex has been with Beautéderm since the early years of the company. Long before the brand became the beauty empire it is today, Bulacan Vice Governor Alex Castro was already one of Beautéderm’s original ambassadors, believing in the brand’s vision and proudly representing its products.
As years passed, their professional partnership naturally blossomed into genuine friendship.
That bond only grew stronger when Alex married Sunshine Garcia, who eventually became part of the Beautéderm family herself.
“More than endorsers, they became family,” Rhea shared during the event. “Beautéderm has always been about authentic relationships. It has never been purely business—it’s about trust, loyalty, and growing together.”
That deep personal connection became one of the strongest inspirations behind Beautéderm’s newest venture into luxury fragrances.
It felt only natural to dedicate two signature scents to Sunshine and Alex.
The perfume Sunshine mirrors the actress’ elegance and radiant confidence—a refined fragrance with notes that unfold beautifully on the skin, creating a scent that is both memorable and empowering.
Meanwhile, Alex captures effortless masculinity and optimism. Carefully crafted for those who enjoy uplifting days without excess, the scent creates an inviting aura while naturally enhancing one’s mood.
The collection also introduces Bespoke, a sophisticated fragrance crafted using premium fragrance oils sourced from Europe. Designed as “art in a bottle,” it is perfect for perfume lovers and everyday individuals seeking confidence through scent.
Completing the line are three more captivating fragrances:
Rein offers a vibrant fusion of dazzling citrus and clean neroli, leaving behind a smooth and refined freshness.
Rei charms with irresistible sweetness and comforting depth, creating a fragrance journey that feels unforgettable.
Audrey balances radiant brilliance with delicate softness, resulting in a scent that celebrates expression and quiet power.
Sunshine and Alex also expressed heartfelt gratitude to Rhea for the trust and continued support through the years.
The couple shared that their endorsement of Beautéderm comes naturally because they genuinely use and believe in the products. Sunshine revealed that one of her all-time favorites is Beautéderm’s Snail Collagen Scrub, while Alex swears by his daily skincare essentials—the Day and Night Cream, Jeune Facial Wash, and Charcoal Soap.
Their loyalty to the brand reflects years of personal experience and trust in Beautéderm’s quality.
The couple also expressed how honored they felt to represent the brand on a much bigger scale, especially after seeing their billboard displayed prominently along NLEX, a milestone they consider both surreal and deeply fulfilling.
The glamorous launch became even more memorable with the presence of several beloved Beautéderm ambassadors and “Beautéderm babies,” including Sanya Lopez, Kitkat, Glydel Mercado, and Kakai Bautista, along with many other personalities who came to show support.
Adding energy and entertainment to the celebration was host Jhai Ho, who kept the event lively and engaging. Members of the media were also present in full support of Ms. Rhea and Beautéderm’s newest milestone.
As Beautéderm continues to grow, one thing remains clear: its success has always been rooted in relationships built on sincerity.
With Beautéderm Parfums, Rhea Tan proves once again that the most unforgettable brands are built not only on quality products but also on genuine human connection.
Because sometimes, the most beautiful fragrances are not just worn—they tell stories of friendship, loyalty, and love that endure through time.
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