From Entertainment to Education: How the Puregold Channel Is Powering Hope for ‘Last Mile’ Schools

In a bold move to uplift the country’s most underserved learning communities, Puregold Price Club Inc. President Vincent Co is channeling the full streaming revenue of the Puregold Channel into his flagship social initiative, the Pusong Panalo Program—a project designed to revitalize the nation’s “last mile” public schools.

A personal advocacy of Vincent Co, the Pusong Panalo Program focuses on addressing both urgent needs and long-term structural gaps in public education. The initiative provides solar panels for schools with limited electricity, livelihood packages for teachers, grocery support for students, classroom renovations, and essential learning equipment. By 2028, the program aims to reach at least 10,000 students across 30 public schools throughout the Philippines.

At the heart of this mission is the Puregold Channel’s growing digital footprint. Hosted on YouTube, the channel anchors Puregold’s “retailtainment” strategy—an integrated content ecosystem that includes free digital series, music collaborations with top OPM artists, and original Filipino storytelling showcased through the annual Puregold CinePanalo Film Festival. With over 300,000 subscribers and a YouTube Silver Play Button, the channel has become one of the most dynamic brand-owned media platforms in Philippine retail.

Yet beyond subscriber milestones and digital reach, the real impact lies in purpose-driven reinvestment. Every view on the channel translates into revenue, and every peso earned is funneled directly into public education initiatives. In this model, audience engagement evolves from a mere performance metric into a powerful funding engine—where performance fuels purpose and scale enables service.

For Vincent Co, the intersection of business growth and social investment is not a marketing narrative but a leadership imperative. Retailtainment, in this context, becomes more than a growth strategy; it is a vehicle for mobilizing resources toward outcomes that extend far beyond quarterly results.

Under his stewardship, Puregold proves that content with social impact is not a byproduct of success—it is one of its most meaningful measures.