Ginebra San Miguel, the world’s largest-selling gin, has officially unveiled actress and performer Sue Ramirez as the 2026 Ginebra San Miguel (GSM) Calendar Girl, marking her highly anticipated return to the iconic role. The grand reveal took place at the Manila Diamond Hotel, where Sue was introduced as the brand’s newest “Siren” through six striking calendar layouts that celebrate her confidence, resilience, and allure.
This milestone is especially meaningful for Sue, who previously spent six years as a GSM Blue ambassador—making this comeback a full-circle moment.
“When I received the wonderful news, I cried tears of pure joy,” Sue shared, recalling the moment she got the life-changing call. “I honestly didn’t expect to come back or get this chance again. It was something I had prayed for.”
According to GSM AVP for Marketing Ron Molina, Sue represents the modern Filipina the brand seeks to celebrate: “Nobody else embodies the modern Siren quite like Sue Ramirez. She isn’t just captivating—she inspires others through confidence, authenticity, and passion. Sue doesn’t just lure attention—she attracts success.”
A STORY OF STRENGTH, RECOVERY, AND FAITH
Behind the shimmering calendar images lies a powerful story of discipline and determination. Before the shoot, Sue had just recovered from two major injuries—an ankle and hand injury that kept her immobile for four months.
“I wasn’t physically ready when I got the call,” Sue admitted. “I gained weight, I couldn’t move much—but that moment became my wake-up call.”
Instead of holding her back, the setback fueled her drive. Sue committed to a healthier lifestyle, rebuilding her strength and focus.
“For me, being a Ginebra San Miguel Calendar Girl isn’t just about beauty,” she said. “It’s about self-love, discipline, and valuing yourself. It’s not just about looking good on camera—it’s about honoring your well-being.”
For Ginebra San Miguel, Sue’s journey embodies the brand’s longstanding tradition of featuring women who reflect tapang, character, and authenticity. “Sue fits the criteria perfectly—an empowered woman with personality and a story that resonates,” Molina emphasized.
UNVEILING THE SIX FACES OF A MODERN SIREN
The 2026 calendar features six dynamic concepts, each portraying a different facet of Sue’s captivating persona and the diverse spirit of the modern Filipina:
• Sporty Siren – A post-game basketball court moment celebrating the “never-say-die” Ginebra spirit.
• Nightlife Siren – Energized by the vibrance of GSM Blue Mojito, capturing youthful fun and nightlife charm.
• Porter’s Siren – A breezy scene inspired by Freedom Island, representing adventure and fresh beginnings.
• Barber’s Siren – A sultry, passion de amor–inspired layout—sexy, confident, but classy, like Primera Light.
• Bao-Bao Siren – A countryside-inspired vignette beside a three-wheeled bao-bao, highlighting local culture paired with Vino Kulafu.
• Beach Siren – A serene coastal escape, embodying calm, confidence, and the premium appeal of GSM Premium Gin.
All these layouts connect to the year’s overarching theme: “Street Siren.” The program showcased how each scene draws inspiration from familiar Filipino street settings—basketball courts, barbershops, portside locations—transformed into captivating backdrops through Sue’s presence.
FEARLESS, CONFIDENT, AND UNAPOLOGETICALLY SUE
When asked what she brings to the legacy of iconic Calendar Girls, Sue’s answer was decisive and unapologetic:
“I’ll bring Sue to the table.”
“I’m very fearless. I know who I am,” she said. “I’m not saying I have no insecurities, but I’m confident in who I’ve become. People will see that in the calendar layouts—they’ll see my fearlessness.”
More than glamour, Sue hopes the 2026 calendar inspires Filipinos to believe in themselves and continue chasing their dreams.
“If I can do it, so can you,” she encouraged. “Don’t give up on yourself. Claim your blessings and work hard. Success will come sooner than you think.”
With her heartfelt story, magnetic confidence, and empowered persona, Sue Ramirez proves that a true Siren is more than beauty—it’s resilience, courage, and the conviction to rise.
CONTINUING A BELOVED GINEBRA TRADITION
Since 1988, the Ginebra San Miguel Calendar Girl legacy has honored women who embody beauty, strength, and success—from queens and actresses to modern-day icons. Past Calendar Girls include Marian Rivera, Anne Curtis, Solenn Heussaff, Pia Wurtzbach, Yassi Pressman, Heaven Peralejo, and Julie Anne San Jose—a distinguished lineup Sue now proudly joins.
GSMI continues its legacy as the producer of the world’s largest-selling gin, alongside its portfolio of esteemed brands including GSM Blue Light Gin, GSM Blue Mojito, Primera Light Brandy, Archangel Reserve Premium Dry Gin, and the country’s leading Chinese wine, Vino Kulafu.
With Sue Ramirez leading the 2026 calendar, Ginebra San Miguel adds another powerful chapter to its history—one that celebrates the Siren who turned her struggles into strength and her comeback into a triumph.
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