Puregold Unveils First-Ever Hakot Relay Run, Elevates Community Fun into Full-Scale Experiential Retail Event

Puregold took community engagement to a whole new level as it launched the inaugural Puregold Hakot Relay Run on November 22 at Burnham Green Park in Luneta—drawing thousands of enthusiastic participants and transforming a beloved Filipino “hakot” pastime into an innovative fitness-meets-fun experience.

The groundbreaking event showcased Puregold’s push into experiential retail, strengthening its mission to bring Filipinos together through dynamic, memorable, and wholesome activities beyond the aisles of its stores.

Blending the energy of a fun run with Puregold’s iconic “hakot” challenge, the three-kilometer relay put a strategic twist on the traditional race format. Teams of three dashed through a designated hakot station where runners grabbed grocery items and filled their sling bags before tagging the next teammate. The result was a lively, adrenaline-charged spectacle filled with laughter, teamwork, and spirited competition among families, barkadas, and community members.

Adding to the festive atmosphere, Puregold staged a Sunset Concert featuring top OPM and P-Pop acts such as KAIA, G22, Press Hit Play, and duo BREKA (Brent Manalo and Mika Salamanca). Their performances turned the afternoon into a music-filled celebration, drawing crowds who enjoyed both the race and the entertainment.

All Hakot Relay runners went home winners, receiving a Puregold Hakot Relay Finisher’s Medal, an official race singlet, and a specially designed grocery sling bag produced exclusively for the event.

Puregold President Vincent Co, who personally joined the first wave of runners, emphasized the company’s commitment to fostering meaningful community experiences.

“Wins come in many forms. This is a new one for us, as Puregold tries to create moments where families, friends, and communities can connect. This Hakot Relay Run gave us a chance to do exactly that,” Co shared.

The success of Puregold’s first-of-its-kind relay underscores the vast potential of creative, community-driven initiatives in deepening customer loyalty and strengthening brand affinity—proving once again that Puregold remains a true partner in celebrating everyday wins.

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