In a landmark move that reshapes the landscape of local jewelry retail, Amara Shia Jewelry, one of the Philippines’ most trusted and trendsetting jewelry brands, proudly announces its historic acquisition of Sephira, becoming the first in the industry to grow through a brand acquisition.
Under the visionary leadership of CEO Shina Sevilla-Aquino, Amara Shia Jewelry has built its legacy on innovation, authenticity, and empowerment — elevating live-selling into an elegant and trusted space for fine jewelry. Now, with the acquisition of Sephira, the brand takes another bold step toward the future of Philippine jewelry retail.
Founded and led by Rona Tai — lifestyle influencer, model, entrepreneur, and wife of TV personality Eric “Eruption” Tai — Sephira captured hearts with its lively energy, humor, and sophisticated charm. Rona’s authenticity and charisma have made her one of the most engaging personalities in the jewelry live-selling scene.
“The first time I saw Rona go live, I immediately recognized her passion and drive — it reminded me of how Amara Shia began,” shared Shina Sevilla-Aquino, CEO of Amara Shia Jewelry. “With the right guidance and support, I know Sephira will soar even higher. Together, we’ll redefine what’s possible in this industry.”
Under Amara Shia’s banner, the brand will now be known as Sephira by Amara — symbolizing not just business expansion, but a meaningful alliance between two women who share the same heart for craftsmanship, entrepreneurship, and empowerment.
“I’m truly honored to be part of the Amara Shia family,” said Rona Tai. “This partnership goes beyond business — it’s about growth, respect, and a shared passion for jewelry that inspires confidence and connection.”
The acquisition follows the success of Amari, Amara Shia Jewelry’s first brand extension, which achieved international acclaim during its debut live-selling event led by Jenela. With Sephira by Amara, Shina Sevilla-Aquino strengthens her vision that collaboration — not competition — fuels real progress.
This milestone marks the beginning of a new era in the Philippine jewelry scene — one defined by authenticity, ambition, and shared brilliance.
A new chapter unfolds.
The Queen leads once again.
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