Pambansang Ginoo David Licauco Is Now the Face of Taho Story

Manila, Philippines – The Philippines’ favorite matinee idol and entrepreneur, David Licauco, has officially joined the Taho Story family as its first-ever brand ambassador, bringing star power, charm, and a whole new flavor to the country’s most exciting modern Filipino dessert brand.

With the brand’s viral tagline, “Taho with Ice Cream? Bakit Hindi!?”, Taho Story redefines the Filipino classic taho by blending it with ice cream, fruit toppings, and bold flavors—turning it into a refreshing dessert revolution. As the company rapidly grows to 150 branches nationwide, they’ve found the perfect partner in none other than the Pambansang Ginoo himself.

“We wanted someone who truly represents today’s modern Filipino—grounded in heritage but not afraid to innovate. David Licauco is the embodiment of that. He’s a businessman, actor, and health-conscious Pinoy. His charm and credibility made him our top choice,” said Taho Story executives during the grand launch.

David Licauco, who’s also a food entrepreneur in his own right, shared during the launch how he likes his taho: large size, less sugar, with toppings—a preference that mirrors the brand’s customizable and health-conscious offerings. His authentic connection with food, wellness, and Filipino values makes him the perfect representative for the brand’s mission: to bring taho to the modern table while empowering local vendors and delighting every generation.

From Sidewalks to Stardom: The Rise of Taho Story

Founded in San Juan City in 2024, Taho Story started as a humble food stall and has since transformed the classic taho into a chilled, refreshing, and Instagram-worthy dessert—available in exciting flavors like Avocado Loco, Ube de Leche, Fruitas Overload, and Mangga Graham. Prices range from ₱89 to ₱159, depending on size, with bestsellers flying off the counters nationwide.

Their vision? To have 250 branches across the country by the end of 2025—and eventually enter international markets.

And the best part? Taho Story works directly with local taho vendors, ensuring a stable and sustainable income for them while offering quality soy-based treats to their growing customer base.

In celebration of this exciting partnership, Taho Story teases the launch of a new, limited-edition flavor: Halo-Halo Taho, fondly dubbed as the Pambansang Dessert ni Ginoo. A must-try for every fan and foodie—stay tuned for its official drop!

Whether you’re a fan of taho, a follower of David Licauco, or simply looking for your next dessert obsession, Taho Story invites you to be part of the movement. With its innovative menu, affordable franchise model, and proudly Filipino heart, Taho Story is more than just a dessert—it’s a celebration of taste, tradition, and tomorrow.