In a stunning earth-toned event, Barefaced Skincare officially introduced Kapamilya actress and rising star Kaila Estrada as its newest brand ambassador. The grand launch not only celebrated Kaila’s timeless beauty and authenticity but also marked a milestone for the brand as it unveiled its latest must-have skincare innovations.
Kaila Estrada: The New Face of Barefaced
Known for her natural elegance and effortless charm, Kaila Estrada perfectly embodies Barefaced’s philosophy—straightforward, authentic, and results-driven skincare. As someone who values simple yet effective beauty routines, she shared her excitement about being part of a brand that champions confidence and self-care.
“I’ve had the pleasure of using Barefaced products, and they seamlessly fit into my daily skincare and makeup regimen. The Melt Away Cleanser removes makeup effortlessly, while the Sunkissed Tinted Sunscreen and Sunkissed Illuminating Sunscreen give me protection and a natural glow. I love that they’re lightweight, non-sticky, and fragrance-free—perfect for everyday use!” Kaila shared.
Beyond her love for the products, Kaila expressed her admiration for the women-led brand and its empowering vision. “It’s an honor to be the first brand ambassador of Barefaced. Their commitment to making high-quality skincare accessible resonates with me. They’re not just about beauty; they’re about embracing confidence in your own skin.”
The Power of Protection: Introducing the Sunkissed Sunscreen Collection
At the heart of Barefaced’s latest lineup is its Sunkissed Sunscreen Collection, designed to provide powerful SPF50 PA+++ protection against harmful UVA and UVB rays.
✅ Sunkissed Tinted Sunscreen – A lightweight, skin-perfecting sunscreen that enhances natural beauty while shielding against sun damage.
✅ Sunkissed Illuminating Sunscreen – Delivers the same high SPF protection with an added radiant finish, making it an ideal makeup base.
With Filipino-friendly shades that complement diverse skin tones, these sunscreens ensure everyday confidence under the sun—whether indoors or outdoors.
“Sunscreen is non-negotiable,” emphasized Dr. Lyien Ho, who advocates for daily sun protection. “Barefaced’s broad-spectrum SPF 50 formula helps prevent premature aging and protects skin cells from long-term damage. Even indoors, sunscreen application is essential, including on areas like the ears and lips.”
Melt Away Cleanser: The Game-Changer in Skincare
Barefaced also unveiled its latest innovation, the Melt Away Oil-to-Foam Cleanser—a revolutionary product that simplifies the cleansing routine.
✨ Melts like an oil to dissolve makeup and impurities.
✨ Foams like a dream for a deep yet gentle cleanse.
✨ Leaves skin fresh, balanced, and glowing.
“Say goodbye to double cleansing and hello to effortless, glowing skin!” the brand teased.
The brand’s founders, Arianne Recella and Eleanor Roma, shared their journey of turning their vision into a successful skincare line.
“People told us not to do it, but we believed in our dream. Now, we’re here celebrating this incredible milestone with all of you. We’re committed to bringing high-quality skincare to Filipinos and beyond, and this is just the beginning.” said Eleanor.
Arianne added, “We used to only attend events like these, and now we’re hosting our own. Walking away from our past careers to build Barefaced and other brands like Simply You and Daily Dose was a risk—but it was worth it. Seeing people love our products makes everything worthwhile.”
Barefaced products, including the newly launched Sunkissed Sunscreen Collection and Melt Away Cleanser, are available at leading department stores and online shopping platforms.
Adding to the excitement, the event also doubled as a birthday celebration for Kaila Estrada. Barefaced honored its first-ever celebrity endorser with a special tribute, recognizing her confidence, authenticity, and unwavering beauty.
“Your journey inspires so many, and we couldn’t be happier to have you as part of the Barefaced family. Wishing you a year as radiant as your skin!” the brand posted.
Glowing Forward
With its powerful new lineup, an inspiring ambassador, and a growing community of skincare lovers, Barefaced is set to redefine beauty—one radiant face at a time.
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