Luxe Beauty and Wellness Group celebrated another remarkable milestone with a grand Thanksgiving Gala at the prestigious Edsa Shangri-La, Manila. The event gathered top distributors, brand ambassadors, and industry leaders for an unforgettable evening of gratitude, recognition, and success. With a dazzling masquerade theme in Luxe’s signature purple, the night was filled with elegance, surprises, and a shared commitment to excellence in beauty and wellness.
Hosting the glamorous affair were Miss World 2nd Princess and Luxe Ambassador Ruffa Gutierrez, alongside CJ Reyes. The celebration reached a wider audience as it was also streamed live on Luxe Beauty and Wellness’ official social media platforms.
One of the most exciting moments of the evening was the official announcement of Winwyn Marquez as Miss Universe Philippines – Muntinlupa 2025. The reveal was made even more spectacular with a special tribute video, leading to Marquez’s show-stopping burlesque-inspired performance.
Following her performance, Luxe Beauty and Wellness CEO Anna Magkawas, who also serves as the Local Director for Miss Universe Philippines – Muntinlupa, joined Marquez on stage for a heartfelt address.
“This crown is not just mine—it represents every woman who embraces beauty, empowerment, and purpose,” said Marquez, expressing her gratitude to Luxe Beauty and Wellness and her supporters.
Magkawas praised Marquez’s unwavering dedication, saying, “Winwyn is the epitome of a true queen—strong, graceful, and empowering. Luxe Beauty and Wellness is honored to support her journey in Miss Universe Philippines 2025.”
Adding to the evening’s highlights was the grand introduction of Kai Montinola, a standout housemate from Pinoy Big Brother Gen 11, as Luxe Beauty and Wellness’ newest brand ambassador. Montinola wowed the audience with an energetic performance, followed by an inspiring message about her excitement to join the Luxe family.
“I’m beyond excited to be part of Luxe Beauty and Wellness. Their dedication to innovation and empowerment aligns perfectly with my own values, and I’m honored to represent this brand,” Montinola shared.
Magkawas welcomed her with open arms, stating, “Kai is a perfect addition to the Luxe family. She embodies confidence, beauty, and authenticity—values that define Luxe.”
The gala also recognized Luxe’s top-performing distributors, celebrating their hard work and dedication to the brand’s success. Among the prestigious awards given that night were the Grand Crown Distributor Award, Pillar of Excellence Award, and Loyalty Awards, with winners receiving trophies, certificates, and cash incentives.
In her keynote speech, Magkawas reflected on Luxe’s inspiring journey from a passion project during the pandemic to becoming a powerhouse in the beauty and wellness industry.
“What started as a small dream has grown into a movement that empowers people to embrace beauty and wellness. Luxe is where it is today because of our community’s trust and dedication. And we’re just getting started—2025 is all about YOU, our Luxe Family!”
Exciting new projects were also introduced, including the expansion of Luxe Lens Media Production, Philuxe Pharmaceuticals, and Luxe Gold, the brand’s premium wellness drink line.
The evening featured spectacular performances, including a special number from actress and singer Alexa Ilacad. The much-anticipated Masquerade Best Dressed Award added another layer of excitement, with guests showcasing their most creative and elegant ensembles.
The celebration concluded with a Same-Day Edit (SDE) video recap of the night’s most memorable moments, followed by Magkawas’ heartfelt closing message.
“To our Luxe Family, thank you for your unwavering support. We Luxe You! Here’s to more beauty, wellness, and success in 2025 and beyond!”
For more updates on Luxe Beauty and Wellness and their upcoming events, follow their official Facebook page.
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