On October 10, GMA Network’s talent management arm, Sparkle, officially launched its new digital division, Status by Sparkle. This expansion marks a major step in GMA Network’s commitment to supporting the digital content space by bringing fresh talent and diverse voices under its management. The initiative is designed to support emerging and established content creators across various platforms and genres, positioning them to connect with wider audiences and foster dynamic digital engagement.
Atty. Annette Gozon-Valdes, GMA Network’s Senior Vice President, emphasized the significance of this launch for Sparkle, calling it a milestone for the organization. “Status is set to revolutionize the digital content landscape,” she said. “Today marks a significant milestone as we expand our family to include a dynamic and diverse array of content creators ready to shine in the digital sphere. We’re excited to develop projects that not only boost their visibility but also connect them with audiences across various platforms.”
Prominent figures from GMA Network and Sparkle attended the launch event, including Regie C. Bautista, Senior Vice President of Corporate Strategic Planning and Business Development, Atty. Gozon-Valdes herself, and Joy Marcelo, First Vice President of Sparkle. Together, they celebrated the potential of Status by Sparkle to enrich digital content by nurturing creative talents.
At the event, fans and industry professionals were introduced to the first roster of Status content creators, each with a unique niche and personal brand. Chef Ylyt, known as the “Sexy Foody Chef,” expressed her excitement about sharing her culinary talents with a broader audience. Other talents like Bont Bryan, a popular figure known as “Master Hokage,” spoke of the valuable workshops they attended as part of their preparation for joining Status. Brandon Espiritu, who goes by “Supra Hunk,” shared his enthusiasm about the new opportunities that being part of Status will bring.
The lineup of content creators under Status by Sparkle reflects a wide range of interests and personalities. Highlights include:
• Chef Ylyt - A charismatic culinary expert
• Chikana - Known for her quirky makeup tutorials
• Aletheia Ambrosio - A beauty queen with a passion for food
• Sandy Riccio - Bringing her “City Girl with an Island Heart” lifestyle
• Sofia Valdes - Known as “Doc Pretty,” she merges health insights with beauty content
• The Blackman Family - Adored for their heartwarming family moments
• Brandon Espiritu - Embracing his role as the “Supra Hunk”
Each content creator brings a unique flair, from makeup artistry to lifestyle insights, cooking, sports, and wellness. Their addition to Status aims to bolster Sparkle’s mission of empowering influencers to showcase their personalities, reach new audiences, and further engage their fans.
As Status by Sparkle officially launches, the initiative promises an exciting lineup of content and projects in the months to come, continuing Sparkle’s legacy of nurturing talent while evolving with the digital age.
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