As Ginebra San Miguel marks its 190th anniversary, it has named Asia’s Limitless Star, Julie Anne San Jose, as its 2025 Calendar Girl. This grand unveiling, held at the Diamond Hotel in Manila, celebrated the partnership between one of the Philippines’ most enduring brands and one of its most versatile stars.
A renowned Filipina singer, songwriter, actress, host, and instrumentalist, Julie Anne embodies the passion and resilience that define Ginebra San Miguel. Her career, like the brand itself, has withstood the test of time by continuously evolving and staying relevant while staying true to her roots. GSMI Marketing Manager Ron Molina said, “Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel’s 190-year legacy of excellence, making her the perfect choice for our next Calendar Girl.”
A Visual “Masterpiece” for 2025
Under the theme Obra Maestra (Masterpiece), the 2025 Ginebra calendar brings to life six stunning layouts, each inspired by classic art. The visuals draw from timeless works to depict Julie Anne as a muse of creativity and beauty, from Galatea to The Birth of Venus. Her portrayals embody themes of strength, independence, elegance, and artistry, each representing Ginebra San Miguel’s signature spirits like GSM Premium Gin and Antonov Vodka.
One layout, for instance, features Julie Anne as “Diana,” the huntress, symbolizing independence. This earthy setup, adorned with bow and arrow, resonated deeply with Julie Anne. “The bow and arrow reflect my constant pursuit of improvement, my quest to explore new horizons,” she shared.
A Tradition of Excellence
Since 1988, Ginebra San Miguel has celebrated its calendar tradition by featuring beauty queens and iconic women who inspire with their talent and spirit. Previous Calendar Girls include Marian Rivera, Anne Curtis, Pia Wurtzbach, and Heaven Peralejo, among others. Julie Anne joins this esteemed group, carrying forward the legacy with her own limitless flair.
Each calendar layout includes a QR code that allows fans to explore Julie Anne’s signature Ginebra cocktail recipes. As a gin enthusiast herself, she shared that her go-to cocktail is a classic gin and tonic. “Growing up, I always saw my lolo drink Ginebra San Miguel,” she said, reflecting on the brand’s role in family celebrations and Filipino gatherings.
Inspiring Limitless Potential
Julie Anne’s selection as Ginebra San Miguel’s 2025 Calendar Girl exemplifies her “never-say-die” attitude. As she steps into this role, she aims to inspire others—especially women and her fans—to pursue their dreams with resilience, passion, and creativity.
Through this year’s calendar, Ginebra San Miguel honors both timeless artistry and the spirit of innovation that has defined the brand since 1834. As it continues to make its mark as the world’s best-selling gin, Ginebra San Miguel’s partnership with Julie Anne San Jose beautifully reflects the brand’s legacy of excellence and commitment to inspiring generations to come.
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