This is Not A Drill: Miniso’s Marvel Collection is Coming To Stores!

            

MINISO finally launches a highly anticipated collaboration of products with top IP Marvel. Exclusively available at SM Mall of Asia Miniso branch, this global cooperation has been awaited by many Miniso and Marvel fans in the Philippines.

Miniso launches its highly anticipated global collaboration with Marvel. 

            Mr. Ye Guofu, the global co-founder and CEO of Miniso, said that Marvel is the world’s top IP with a wide range of influence and appeal. Ye believed that good products should serve the masses instead serving a small part of people. This is the reason why Miniso cooperates with Marvel. Miniso will continue to follow the principle of high quality and affordable price, and bring the authentic peripheral products with first-class quality and affordable price to all Miniso and Marvel fans.

Marvel x Miniso: pillows, mugs and digital accessories. 

Adorable and fluffy Spiderman, Captain America and Thor plush toys are available at Miniso at the SM Mall of Asia.

            Michael Hong, President of Miniso Philippines, indicated that there are three major factors for Marvel to cooperate with Miniso: the retail terminal covering the whole area of the Philippines, the principle of high quality and affordable price, and the high standard design and quality control. Marvel has formed a subtle complementary relationship with the main consumer groups of Miniso. With this cooperation, Marvel can open up to female market as well as Miniso can attract to more male market through its series of products at the same time, Michael said.

Thor’s powerful stormbreaker ax plush toy. 

Incredible Hulk, Black Widow and Thor inspired key chains.

            Through constant cooperation with world famous IPs (previously cooperated with We Bare Bears, Pink Panther, Pantone, and more), Miniso makes use of the appeal of IPs to promote product sales, on the other hand, also make use of the influence of IPs to enhance brand awareness and reputation, and explore a unique model of home furnishing Miniso’s style.

Spiderman and Captain Marvel eye masks for a good night’s sleep. 

Spiderman, Ironman, Incredible Hulk and Captain America towels with hood. 

Drink to your favorite Marvel characters with Marvel X Miniso tumblers 

            Miniso hopes for high enthusiasm of all the fans. Through this collaboration, we are expecting to strengthen the Miniso’s brand image and remaining uphold the Miniso’s philosophy: simple, natural and high quality life.

Creative Ironman inspired hand towel for your daily kitchen use. 

 Your guests will get floored with this Thor’s stormbreaker ax mat.

Organize your stuff with these Marvel storage boxes. 

Marvel laundry basket.

Thor inspired floor mat.