Miniso
launches its highly anticipated global collaboration with Marvel.
Mr. Ye Guofu, the global co-founder
and CEO of Miniso, said that Marvel is the world’s top IP with a wide range of
influence and appeal. Ye believed that good products should serve the masses
instead serving a small part of people. This is the reason why Miniso
cooperates with Marvel. Miniso will continue to follow the principle of high
quality and affordable price, and bring the authentic peripheral products with
first-class quality and affordable price to all Miniso and Marvel fans.
Marvel
x Miniso: pillows, mugs and digital accessories.
Adorable
and fluffy Spiderman, Captain America and Thor plush toys are available at
Miniso at the SM Mall of Asia.
Michael Hong, President of Miniso
Philippines, indicated that there are three major factors for Marvel to
cooperate with Miniso: the retail terminal covering the whole area of the
Philippines, the principle of high quality and affordable price, and the high
standard design and quality control. Marvel has formed a subtle complementary
relationship with the main consumer groups of Miniso. With this cooperation,
Marvel can open up to female market as well as Miniso can attract to more male
market through its series of products at the same time, Michael said.
Thor’s
powerful stormbreaker ax plush toy.
Incredible
Hulk, Black Widow and Thor inspired key chains.
Through constant cooperation with
world famous IPs (previously cooperated with We Bare Bears, Pink Panther,
Pantone, and more), Miniso makes use of the appeal of IPs to promote product
sales, on the other hand, also make use of the influence of IPs to enhance
brand awareness and reputation, and explore a unique model of home furnishing
Miniso’s style.
Spiderman
and Captain Marvel eye masks for a good night’s sleep.
Spiderman,
Ironman, Incredible Hulk and Captain America towels with hood.
Drink
to your favorite Marvel characters with Marvel X Miniso tumblers
Miniso hopes for high
enthusiasm of all the fans. Through this collaboration, we are expecting to
strengthen the Miniso’s brand image and remaining uphold the Miniso’s
philosophy: simple, natural and high quality life.
Creative
Ironman inspired hand towel for your daily kitchen use.
Your guests will get floored
with this Thor’s stormbreaker ax mat.
Organize
your stuff with these Marvel storage boxes.
Marvel
laundry basket.
Thor
inspired floor mat.
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