SM Supermalls brings you
to the northernmost and coldest part of the Earth - the Arctic, through its
launching display dubbed as Arctic in
the South.
The Arctic in the South is another thrilling and chilling journey
to all SM shoppers as it launches on July 20, 2019 at the mall atrium of SM
City Dasmariñas. This giant arctic display has life-size interactive set-up
that creates an exceptional and an excellentmalling experience for all,
especially for children.
It features eight (8)
life-size replicas of Arctic animals - Polar Bear, Arctic Fox, Beluga Whale,
Seal, Pacific Walrus, Orca, Caribou (Reindeer) and Humpback tail. These
featured animals belong to UN Habitat’s 10 endangered Arctic animals. The
centerpiece also fosters learning through facts and trivia related to the Arctic
setting and the natural habitat of featured animals through school tours at the
mall.
During the launch,
arctic mascot friends perform and interact with children while wearing their
boots and fur costumes. Along with the display launch, in-theme pocket
activities like mascot meet-and-greet, coloring sessions and face painting are
also held at the mall atrium.
The Arctic in the
South is in partnership with World
Wildlife Fund (WWF). SM is one with WWF in its mission to conserve nature
and reduce the pressing threats to the diversity of life on Earth. It makes a
platform for the shoppers to be informed of the impact of global warming in the
Arctic region.
SM has been a
catalyst ofinnovation, creative activations and massive displays. In 2017, SM Supermalls made a mark by bringing to life pre-historic
creatures throughDinos in the Mall. In 2018, shoppers experienced the wonders
of an African savannah with Jungle Safari. These two series of life-size
displays travelled through SM South Luzon’s 15 malls- from Cavite all the way
to the Bicol region.
This amazing sub-zero
adventure will travel to your favorite South Luzon SM Malls in Cavite,
Batangas, Laguna and as far as in Bicol. Visit SM City Dasmariñas FB Page to
know more about the schedule of the Arctic in the South.
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