Art meets
nature and environmental awareness in ART-ic HUEniverse, a wildlife preservation campaign by SM’s North Luzon malls in
Baliwag, Marilao, Sangandaan, Valenzuela and Pulilan to help create awareness
of the plight of animals in the arctic, especially polar bears, due to climate
change.
This
will take place in SM City Baliwag and will run from July 18-24 followed
by SM City Marilao on July 26-Agust 1, SM Center Sangandaan on August 12-18, SM
City Valenzuela on August 19-25 and SM Center Pulilan on August 27-September 2
respectively.
Kids having fun discovering the colorful world of
artic and polar bears at the ART-ic HUEniverse Exhibit at SM City Baliwag
A joint
project of SM’s North Luzon Malls, the World Wildlife Fund, and Boysen, ART-ic
HUEniverse features a colorful art installation
representing life-sized polar bears as big as 4 feet in height and 8 feet in
length. While
raising awareness, the installation is set to bring moments of connection to
people and the Polar bears as part of the wildlife in one unique experience.
1. SM
City Baliwag launches
ART-ic HUEniverse, a wildlife preservation campaign representing a
colorful art installation of life-sized polar bears uniquely crafted in hues of
triangular colorful pastels and inspired by a futuristic Memphis and Plexis
Art. The attraction also comes with Info Tech features where shoppers may scan
QR code for them to get trivia of the Arctic world, facts about polar bear and
other wildlife.
The Polar bears reimagined in motion
are uniquely crafted in hues of triangular colorful pastels revealed in a 26
feet x 30 feet set up inspired by a futuristic Memphis and Plexis Art. Giving
color to the meaningful attraction is Boysen Philippines, through the brilliant
strokes of young and talented painters from Guhit Pinas Bulacan Chapter.
The attraction also comes with
Info Tech features in collaboration with International Non-Governmental
Organization World Wildlife Fund (WWF) where shoppers may scan QR code for them
to get trivia of the Arctic world, facts about polar bear and other wildlife,
and the programs WWF has in store for the Arctic.
1. A kid smiles beside an iceberg attraction in ART-ic HUEniverse, a wildlife
preservation campaign mounted to create awareness of the plight of animals in
the arctic, especially polar bears, due to climate change. Exhibit will run in SM City Baliwag from July
18-24 followed by SM City Marilao on July 26-Agust 1, SM Center Sangandaan on
August 12-18, SM City Valenzuela on August 19-25 and SM Center Pulilan on
August 27-September 2.
World Wildlife Fund (WWF) is
recognized for its strong effort in preserving wildlife in the arctic such as
polar bears through the Arctic program. Some of their goal is to work with
communities throughout the arctic to help them deal with the effects of climate
change, support research, and bring northern to a global audience; support
patrols around the Arctic to keep people and polar bears faring as the climate
changes, as well as advocate for a full switch to renewable energy and working
to protect the Arctic habitats that will be most resilient to change.
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