Young global smartphone brand
Vivo, in partnership with Mega Magazine, celebrated the 120th Independence Day by
encouraging the patriots to support their fellow Filipinos.
For thecampaign’s fourth
iteration, Mega teamed up with Vivo X21 to unlock The New PH.
The New PH, which was launched
in 2015, is a social media campaign that gathers Manila’s celebrities,
influencers, socialites, and other newsmakers to celebrate their Filipino
heritage.Mega Magazine, together with Vivo X21, on June 12 saw how The New PH
campaign launched a positive message through a thousand personalities who
uploaded their #UnlockTheNewPH headshots.
The campaign stressed the
importance of throwing one’s weight behind Filipinogoods and talents as one of
the many ways to show patriotism.
“I encourage everyone to
support Filipino-made products, experience the beautiful destinations of our
country and be a part of its unique culture,” the caption that accompanied the
headshots read as posted on Instagram with the #MEGAVivoX21Moments.
The New PH celebrates the
young Filipinos who made the country proud in their own little ways.
During the shoot, those who
participated in The New PH campaign also got a chance to experience the
upcoming Vivo X21, which is slated to be released before June ends. Those who
joined the campaign were also encouraged to post
The upcoming Vivo X21 has an exceptional
AI camera for clearer shots.
The
Vivo X21 is the first X-series model that will be launched in the Philippines.
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