


James Carnes, Vice President of Strategy Creation at Adidas, said: “In a year of ground-breaking innovations from Adidas, the announcement our partnership with AMSilk – and the unveiling of the Adidas Futurecraft Biofabric shoe – is another step in our commitment to redefining the sport industry. This concept represents premium innovation. By using Biosteel fibers in our products, we achieved an unrivalled level of sustainability. We are moving beyond closed loop and into an infinite loop – or even no loop at all. This is a pioneering stride forward beyond sustainability into a new territory of bionic innovation”
Jens Klein, CEO of AMSilk, said: “The sports shoes which have been developed together with adidas are the first products worldwide with a high-performance material made of nature-identical silk biopolymers. With this development we are setting new standards regarding the functionality of renewable textiles.”
The release of the Adidas Futurecraft Biofabric shoe comes in a year where the brand has released a series of products that have pushed the boundaries of sneaker innovation. These include the Futurecraft Tailored Fibre, which utilised revolutionary manufacturing techniques to enable unique footwear designs and the Futurecraft M.F.G., the first product to be created at Adidas’ industry-changing SPEEDFACTORY facility. These cutting edge product developments have been complimented by Adidas’ commitment to sustainability, with its relationship with Parley for the Oceans having led to the release of the first mass produced footwear created using Parley Ocean Plastic, the UltraBOOST Uncaged Parley.



No comments:
Post a Comment