Global fashion brand Penshoppe
continues to change the endorsement game in the country by including
international celebrities among its growing list of brand ambassadors. This
year, Zayn Malik
is back on Penshoppe and he is ready to make your summer insanely hotter. This Ex-One Direction member was launched as
the newest face of the Filipino clothing
brand's Spring/Summer 2018 collection. He will be joining the
current roster of endorsers—South Korean
superstars Sandara Park and Nam Joo Hyuk and international supermodels Jordan
Barrett, Kaia Gerber, and Bella Hadid.
We’re all
excited to have Zayn back in the Penshoppe family,” says
Penshoppe’s Brand Director Jeff
Bascon. “We
always want multi-faceted talents for #TeamPenshoppe. As Zayn continues to
dominate the global music charts, we also see him as someone who has
also joined the world of fashion with his signature style. Through the
years, Zayn has developed his own fashion-based following and continues to
stand out in strength and style.”
Zayn is one
of the most influential artists of his generation. He is the first male solo
artist in the world to topped the UK and US album charts. In addition, he also
proved to be a fashion icon as he graced top fashion magazine covers like Vogue, Highsnobiety, and Dazed among
many others. This year, he was also hailed by GQ magazine
as Britain's Most Stylish Man for two consecutive years, in 2017 and 2018.
“Zayn is always at the
cutting edge of trends and is never afraid to experiment—very similar to
Penshoppe’s style personality. We’re very excited for what lies ahead for
Zayn and Penshoppe!” according to Jeff.
Since Penshoppe is known for bringing their endorsers here
in the Philippines. The question is, will
his Filipino fans see Zayn Malik in person soon?
(All Images courtesy of Penshoppe)
No comments:
Post a Comment