Shenzhen, China, 13 March 2018 – Vivo announced its cutting-edge, AI-powered Super HDR at a media
event in China. Following the previous breakthrough success in backlit
photography, Vivo is takingmobile photography to new heights with Super HDR’s
auto scene detection to produce clearer photos, better colors, more details and
better tones.
Super HDR follows the same principles as
regular HDRbut merges more frames to resolve the problems presented by contrasting
strong dark and light tones in a photo. Super HDR captures more frames and intelligently
merges them to cater to more extreme lighting scenarios.
Great Frames Great Flexibility
Super HDR’s dynamic range can reach up to 14 EV (Exposure Value).With
just a single press of the shutter, Super HDR will capture up to 12 frames,
significantly more frames than previously possible with existing
HDR technology.This provides more image optionsformergingto perfectly light all
the parts of the eventual photo.
Optimized Details Under Extreme Light
To reduce the unnaturally processed look of regular HDR, Super HDR
adapts to different scenes and their dynamic range characteristics,selectingand
merging framesto best render the image’s highlights and shadow details.Super
HDR then optimizes shadows to ensure the complex photo’s highlights and shadows
are balanced and natural.
Get Easy Yet Perfect People Shots
Regular HDR might sacrifice lighting for the person in focusfor a better
lit photo, but Super HDR ensures the person is clear and well-lit. Super HDR
employs smart scene detection to balance the lighting of the person and the
background to create a natural feel.
Advanced AI Improves Photos at All Stages
The Super HDR leverages complex AI algorithms to adapt to different
scenarios. The moment the shutter is pressed, the AI will detect the scene to
determine the ideal exposure strategy and accordingly select the frames for
merging. This process ultimately delivers a natural looking shot which looks
like it was captured by the human eye.
Advantages of Super HDR
1.
Highly adaptable: With a wider dynamic range of 14EV,
Super HDR can ensure perfect shots in a broader range of lighting scenarios,
even in adverse ones. This results in image that shows the details of the rock,
grass, mountains and clouds despite the back lit, high contrast scenario.
2.
Accurateand smart exposure selection: At up
to 12 frames, Super HDR has more lighting options for its smart frame selecting
strategies to correctly expose all parts of the
photo. This retains the natural contrast that is key to accent the features of
this photo.
3.
Intelligent identification: AI-powered scene detection means
that each part of the photo can be identified and isolated for processing to
insure even complex photos are perfected. The AI can perfectly identify and
expose the unique shapes of these rocks, moss, waves and clouds in this shot.
4.
Natural looking results: Super HDR produces more natural tones by reorganizing
and optimizing the highlights and shadow portions of the scene when merging the
frames and ensures the photo naturally matches the original scene as seen by
human eye. This shows the couple clearly and naturally despite sun and umbrella
creating such complex lighting.
5.
Perfectly lit portraits: Super HDR prioritizes the best lighting for the
person in the photo and adjusts the background exposure to produce an optimal and
natural portrait. Optimizing the lighting for the girl and creating
complimentary lighting of the sky and flowers help accentuate her in the photo
for a perfectly lit portrait.
Alex Feng, Senior Vice President at Vivo added that, “Vivo continues to push
the boundaries and provide the ultimate camera experience for consumers. This
goes beyond just adding powerful functions, but to developing innovations that
our users can immediately enjoy. Today’s showcase of Super HDR is an example of
our continued commitment to mobile photography, to enable our consumers to
shoot professional quality photos at the touch of a button. Using intelligent
AI, Super HDR can capture more detail under any conditions, without additional
demands on the user.”
About Vivo
A globalsmartphone
brand focused on introducing perfect sound quality and ultimate photography
with cutting-edge technology, Vivo develops innovative and stylish products for
young people. We now have over two hundred million users and are one of the
preferred brands of young people around the world. As an Official Sponsor of
the FIFA World Cup™, Vivo believes in the importance of encouraging young
people to embrace self-expression and an energetic lifestyle.
For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts
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