Las Vegas, US, 9
January 2018 – Today at CES 2018, Vivo, a young global smartphone brand, showcases the world’s first ready-to-produce
in-display fingerprint scanning smartphone that draws attention from a global
audience. Leading with distinct innovative breakthroughs, the futuristic Vivo
in-display fingerprint scanning smartphone offers consumers an unprecedented
mobile experience, defining a new era of mobile interaction.
Vivo In-Display Fingerprint Scanning
Technology in Detail
World’s First In-Display Fingerprint Smartphone
Ready for Mass Production
At CES 2018, Vivo shows
the world the first ready-to-produce smartphone featuring in-display
fingerprint scanning technology, demonstrating its continued commitment to
bringing an extraordinary user experience to consumers. This latest fingerprint
scanning technology delivers a whole new mobile experience by enabling users to
unlock their smartphone through one-touch fingerprint scanning directly on the
smartphone display, while solving the industry’s challenge of providing a
better and more convenient fingerprint authentication experience in future
smartphones.
According to statistics
from global consultancy Canalys, smartphone vendors shipped 22 million
full-screen smartphones worldwide in the second quarter in 2017, up from
700,000 in the first quarter of this year. UBI Research predicted that bezel-less displays will grow
in market share from 20% in 2017 to over 50% by 2020. Fingerprint recognition
has long been one of the most common and well-known biometrics used to secure
smartphones. As the industry moves into a new era of full-screen displays, it
is natural that the fingerprint scanning technology needs to evolve to
accommodate new user habits and demands for bigger screens without sacrificing
user experience.
“With our efforts in
extensive consumer research and long-term R&D investment, Vivo is well
positioned to pioneer the development of fingerprint scanning technology. We
first presented a prototype of our fingerprint scanning solution at MWC
Shanghai 2017 based on an ultrasonic sensor, and have remained committed to
realizing our vision for future smartphones,” said Alex Feng, Senior Vice President
of Vivo. “Today’s showcase of a ready-to-produce in-display fingerprint
scanning smartphone featuring an optical fingerprint sensor is a big leap
forward in bringing consumers this long-awaited, futuristic mobile experience.
We are very excited to make it available to consumers soon.”
Innovation that Delivers a New Level of User
Experience
Vivo’s full-production
smartphone is equipped with the industry-leading, world’s first in-display
fingerprint scanning technology supported by global partner Synaptics.
Vivo In-Display Fingerprint Scanning Technology
supports various usage scenarios beyond unlocking the smartphone, and is only
activated when needed. A graphical UI will show up on Vivo’s smartphone screen
in any scenario that fingerprint recognition is required, such as when the
screen is off, during software unlocking, or even mobile payment
authentication. Users can press the fingerprint graphic on the screen to
perform unlocking, payment and other operations. When fingerprint recognition
is not required, the UI will be invisible and will not disrupt the overall
visual experience.
Vivo In-Display Fingerprint Scanning Technology
outperforms other authentication solutions available for full-screen
smartphones in many aspects. Compared to fingerprint sensors on the back of
smartphones, Vivo In-Display Fingerprint Scanning Technology offers a more
convenient operation without sacrificing the sleek and unified design of the
smartphone. It also enables quick and secured authentication.
Full-screen displays are set to deliver a more
immersive user experience for consumers as various interactions will be
integrated and consolidated on the display. Vivo
In-Display Fingerprint Scanning Technology replaces the physical fingerprint
button on the screen, laying the foundation for a truly immersive experience.
The showcasing of the world’s first in-display
fingerprint scanning smartphone ready for mass-production marks a significant
leap forward in the industry’s development, taking users’ smartphone experience
to a new level. The availability of Vivo’s first in-display
fingerprint scanning smartphone will be announced in early 2018.
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About Vivo
A young global smartphone brand
focused on introducing perfect sound quality and ultimate
photography with cutting-edge technology, Vivo develops dynamic and stylish
products for passionate young people. Vivo makes stylish smartphones with
cutting-edge technology accessible to young people and professionals around the world. We now have close to two hundred million
users and are one of the preferred brands of young people around the
world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the
importance of encouraging young people to embrace
self-expression and an energetic lifestyle. According to Counterpoint’s latest
research, Vivo was the fifth largest smartphone brand globally in 3Q 2017,
capturing a market share of 7.1%. Out of the top 5, Vivo observed the highest
year-over-year growth of 32% in global shipments.
In the Philippines,
Vivo settles itself strong and steady on the third spot in the local market,
overtaking strong brands such as Apple, Huawei, LG, and Asus. Vivo continues to
grow in the country with at least 1.1 million users and 5,200 stores and counting. The brand’s unprecedented success can be attributed to
its smartphones’ sleek and hip design, all-screen display and the revolutionary
24MP camera—one of the world’s first. The brand also owes it success to its
accurate consumer insight, innovative solutions and
offerings, and creative marketing strategy. Vivo has seven dedicated research
and development centers which work their hardest to continuously improve the
brand’s products and come up with creative, cutting-edge, and ingenious
solutions to improve user experience.
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