In its final installment of the Sari-Sari Stories, Puregold unveils “Pangalan”—a heartfelt tribute to the sari-sari stores that continue to power daily life, small businesses, and community connections across the Philippines.
Following “Ways,” “The Sign,” and “The Witness,” the story shifts from nostalgia to real economic impact—spotlighting sari-sari stores as essential retail hubs, community anchors, and entry points for entrepreneurship.
More than neighborhood shops, these stores serve as:
✔️ Last-mile access to everyday essentials
✔️ Flexible, community-driven retail spaces
✔️ Lifelines for household income and MSME growth
At its core, Pangalan reminds us that sari-sari stores are not just stores—they are tanungan, tambayan, at takbuhan—trusted spaces woven into Filipino life.
Featuring OPM artists Jhoanna Robles (BINI), Stell Ajero (SB19), and Skusta Clee, the film brings authentic, personal stories that reflect the deep cultural connection we all share with these humble stores.
As MSMEs gear up for the upcoming Tindahan Ni Aling Puring Sari-Sari Store Convention this May, Puregold continues to champion grassroots enterprise and strengthen the ecosystem for small businesses nationwide.
🎥 Watch here: https://www.youtube.com/watch?v=EAE7m6Ts2ew
📲 Stay updated:
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TikTok: @puregoldph
#Puregold #SariSariStore #MSME #TindahanNiAlingPuring #Pangalan #SupportLoc
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